The goal of this project was to design a cohesive set of visual assets for the Caminos Digital Experience, drawing inspiration from the established design principles of CKLA DE while infusing the work with a unique Caminos twist. The challenge was to honor the existing visual language of CKLA DE—its structure, clarity, and educational focus—while also creating something that felt fresh, culturally resonant, and uniquely aligned with the spirit of the Caminos program. Working collaboratively with a team of fellow designers, we developed a series of 12 distinctive patterns that captured this blend of familiarity and originality. These patterns were thoughtfully integrated across a range of digital materials, including landing page artwork, promotional banners, and layered collages, helping to unify the overall experience and bring the Caminos identity to life through color, texture, and form. The final result was a visually rich and engaging digital environment that supported the program’s educational goals while celebrating its cultural roots.
